Hey guys! I think this is the first time that Rewan Tremethick has been on my blog, so let’s give him a hearty welcome! He’s graciously hosted me on his blog, so I’m thrilled that he’s on mine.
So, welcome, Rewan!
5 reasons you need a Facebook page, not a profile
In my wanderings around the internet I come across a lot of writers trying to promote themselves. That is, when I’m not doing the usual internet things we all do, such as looking at pictures of cats dressed up as Shakespeare characters, or hunting down photographic proof of the Loch Ness monster. There are many approaches to marketing yourself, and the better a grasp on those platforms you have, the more success you will get out of them.
Which is why one particular trait I’ve seen of writers lately demonstrates how you can damage your marketing by using a platform in the wrong way.
Instead of having a Facebook page, they have a Facebook profile. This is really bad for their marketing, as they are missing out on the fantastic opportunities and features of having a dedicated author page.
So if you’re on the verge of getting into Facebook marketing for your works, here are five reasons you need a page, not a profile.
1. Fans, not friends
When marketing, you need to think carefully about the relationship you have with your audience. It is impossible to be friends with them all (Terry Pratchett, for example, would have to spend all of his time sending birthday cards, and would never get any writing done). What you are looking for is a Writer-Fan relationship.
If you have a Facebook page, you are adding your fans as friends. It sends out the wrong message. It is not that you don’t care about them enough to be friends with them, simply that the dynamic of the relationship needs to be different. Friendship and fandom are both relationships based on give and take, but there are differences in their requirements. A friend might want to tell you a secret, ask for emotional support during a tough time, or want to tell you their latest good news. A fan wants you to provide them with whatever it is they admire about you – in this case, writing – which in return for they give you their continued support.
If you treat your fans like friends, you are creating a sense of the wrong relationship with them. What happens as your audience grows? It can only end badly.
2. Keep your personal and business lives separate
Your fans want writer related content. Your musings on the day, pictures or jokes that make you laugh, news about your latest projects, and videos or music that inspires you. Your friends and family want different things.
Your fans don’t want to hear about how you’re dreading your colonoscopy, and your family will get tired pretty quickly of hearing about how many thousand words you’ve written for your new WIP. Having a separate personal and business profiles allow you to keep these aspects of your life apart. You never know when something might happen on your personal Facebook that you don’t want your fans to read.
3. Track, monitor, and manage
Facebook pages have analytics to allow you to see how effective your page is being. Not only can you judge its performance in terms of how many likes you receive, you get detailed information on each of your posts, and your influence. The Page Manager even highlights the posts that perform the best, so you can get an idea of what works and what doesn’t.
Knowing how many people saw your post, and comparing that to how many likes and shares it received allows you to measure how much your fans liked and engaged with it. It also gives you the chance to pay to promote those messages, giving you the option of reaching an even wider audience.
With a Facebook profile, this is all pretty much impossible. Did that status not get any likes because it wasn’t worth liking, or because no one saw it? You’ll never know, and that makes it hard to market effectively.
A page gives you the tools to keep on top of everything. If someone is being abusive or spamming you, you can block them. You can promote members to be administrators, meaning you can get someone else to do it for you, if you think they can do it better. And with the paid for promotion options, you can set your budget from the start. There’s no risk of letting Facebook promote you overnight and waking up to a bill ten times what you had wanted to spend.
Every aspect of the Facebook page is designed to place you in control of your marketing. For anyone who wants to succeed and build a strong internet profile, control is a must.
5. A page is designed specifically to help you market yourself
At the end of the day, Facebook designed the public page system to help you market and promote yourself. Why wouldn’t you use the option that makes everything easier and more effective? It’s like choosing a road bike to go off road cycling, when there are bikes made specifically for that purpose. You’ll have a much harder time making progress, and the results won’t be anywhere near as good.
Facebook made profiles for your personal use, and pages for business use. If you want to be serious about promoting yourself and your work, a page is the only way to go. It’s also free, so why not create one today and have a look around? You’ll need to get 30 likes before you get access to the analytics panel, but once you’ve told your friends about your new page, that shouldn’t take any time at all.
About Rewan Tremethick
Rewan is a semi-bearded writer with tight jeans and a sometimes irrepressible need to create surrealist comic metaphors, based in the UK. When not spending his time writing as a freelance copywriter, he is spending his time writing as a novelist. Rewan has written two niche murder mystery books for Personal NOVEL, which you can have printed to your specifications, including changing the characters names for your own. His debut novel, Fallen on Good Times, about the soft-boiled paranormal detective Laslo Kane, is due to be published in March 2014 by Paddy’s Daddy Publishing.
You can find out more about Rewan, his latest news and blog posts, by ‘Liking’ his Facebook page.