Book Spotlight: WWIV: In the Beginning


What will we do when suddenly our power, our phones, and our cars don’t work? What will we do when we realize our government is missing and we have no protection; no police, no national guard? What will we do when our food runs out or spoils, and fresh water becomes scarce? What will we do when we realize we are completely and undeniably on our own?What could possibly happen next?

What happens when IT happens? 


Follow an ordinary man, Bill Carlson, through the first 30 days of the ensuing uncertainty. From his once quiet, now violent, St. Paul suburb; to the empty, and yet deadly, county roads of west central Wisconsin.
With limited knowledge of prepping, Bill must rely on neighbors for help. Why did he never pay attention to his “crazy doomsday” neighbor Scott? Now that the world, at least his world, is dark, Bill has so many questions. How can he possibly survive in this dark dystopian world?

Bill goes in search of his family, and finds so much more. Friendly people in small towns, other villages that allow no strangers, people searching for help, and people looking to take anything you might have – via any means.

Will Bill find his family, some 300 miles away? Will the power come back on after mysteriously going out? Will he be able to help others in times of need, much less himself?
WWIV has begun, and we’re only In The Beginning. 


ABOUT THE AUTHORI write dystopian. It’s dark, yet fun to play with.

WWIV – In The Beginning is my debut novel.

Trying to get this junk in my head, down on pages. Those pages become chapters. The chapters become a manuscript. The manuscript becomes a novel. Sounds easy enough.

I am an author and my pen name is e a lake. The e and the a mean nothing. So please just call me lake.

Not everything in dystopian writing has to be dark and dreary. I try to create post -apocalyptic situations that will challenge the reader to really believe that the events in my novels could happen.

The best part of my genre? Who needs antagonists when the landscape surrounding my protagonist is so bad. You just have to love this stuff.

My favorites are the usual list of suspects. Orwell, Bradbury, Stephen King, Vince Flynn, and James Patterson.

I’m not all that scary. Father to three, grandfather to two (three in April 2014). Just a regular guy.

Visit the author on his website / Facebook / Goodreads / Twitter


The Wardrobe of Your Characters Matters: Why?

I’d like to welcome Nikolas Baron over on the blog today.  He’s discussing the importance of a character’s wardrobe.  Have you ever thought about what it means when you put your characters in a certain outfit?  Enjoy the post!


Do you choose your clothes carefully if you have a job interview? You likely select clean, well-arranged outfits. Even if the position’s duties would not require businesswear, applicants often wear a skirt or a shirt and tie for the first meeting with the employer. They realize that their clothing will make an impression, and they want that impression to be a favorable one. While reading a novel, readers notice descriptions of the clothing of the story’s character as would a potential employer. Yes, apparel speaks to the world. What do you want the garments of your characters to convey? You may be surprised by how much the choices you make about color, cut, and fabric make a difference in the way the world perceives your characters.

  • Conversational Colors

There is a science behind colors called color psychology. Fast food restaurants use colors to make passersby feel hungry. Treatment centers use relaxing colors, like blue, to make patients feel calm. If you employ this science when you choose the wardrobe of your characters, you intensify their emotional impact. Do you want a character to seem malevolent, or mysterious? Dress them in black or gray. Do you want them to be memorable? Use attention-grabbing primary colors. If the character is shy or inferior, try muted tones. Avoid describing the clothing of insignificant characters. To read more about color psychology, click here.

  •  Fluent Fabrics

Wearing wool in summer is uncommon; a character who does this will really stand out from the others. Unless a character is eccentric, design outfits that match the season. Fleece and flannel indicate that a character is approachable and warm. Sexier fabrics, such as silk, suede, and satin, increase the attractiveness of female characters. For good-looking males, leather and linen are popular choices. There are no hard and fast rules; be creative! For example, what should a grumpy, older college professor wear? Over-starched khakis? Scratchy wool sweaters? The possibilities are endless. To take a fun fabric quiz, visit

  • Talkative Tailoring

The suit makes the man. Have you heard that idiom? Society associates power, wealth, and confidence with well-tailored clothing. Describe the quality and cut of your most powerful characters. To further emphasis wealth, mention brand names or expensive fabrics.

  • Articulate Accessories

Accessories also have a voice. Think about what the following items mean in the culture of your target readers and in the society that you will create in your novel: metal piercings, faux fur, designer handbags, tribal necklaces, head coverings, and religious jewelry. If you doubt whether the item will transmit the desired message, provide hints of what the piece means through the character’s actions. For example: He kissed his cross for good luck. She proudly turned out the label of her designer handbag as she walked down the street.

  •   The Call of the Cut

Pay attention when you watch movies. Take note of the clothing worn by a rigid character versus that of an easygoing character. Do you see a pattern? Often, wardrobe designers choose buttoned-up, traditional classic wear for close-minded or disciplined personages. The fit and cut reflect the morals of the character’s personality. A flirt will wear low-cut or figure-hugging items. Study your character in order to make good decisions on how you will portray their modesty and personal characteristics.

Giving careful notice to how you depict the wardrobe of your characters could be the difference between flat characters and vivid, realistic ones. One final note of caution. As I have been working for Grammarly, I have noticed that many authors inadvertently distract from their novel with grammatical errors. Be sure to perform careful proofreading. Do everything right, and what you create may be on par with The Man in the Gray Flannel Suit! By Nikolas Baron


Nikolas discovered his love for the written word in Elementary School, where he started spending his afternoons sprawled across the living room floor devouring one Marc Brown children’s novel after the other and writing short stories about daring pirate adventures. After acquiring some experience in various marketing, business development, and hiring roles at internet startups in a few different countries, he decided to re-unite his professional life with his childhood passions by joining Grammarly’s marketing team in San Francisco. He has the pleasure of being tasked with talking to writers, bloggers, teachers, and others about how they use Grammarly’s online proofreading application to improve their writing. His free time is spent biking, traveling, and reading.